SEO Technical Issues and How to Fix Them : Are you seeking soaring results for search engine rankings? Most people believe the secret to higher positioning comes from delivering top-quality content, bang-up formatting, and mastering social media marketing tactics. However, technical SEO also contributes significantly to ensuring your website holds the top ranking.
Typical SEO prioritizes content marketing, keywords, and everything else, working towards bettering your site’s on-page SEO. Conversely, technical SEO looks at the practical side of your website to enhance your website’s user experience. It ensures your site operates effectively, is fast and efficient, and features smooth navigation to help you rank better on search engines.
Sometimes, your website can run into technical SEO problems. This guide delves into the top five potential issues and how you can fix them to keep up with high rankings.
Understanding Technical SEO – SEO Technical Issues and How to Fix Them
When referring to technical SEO, it means the updates made to the website or the server that you can directly control and influence the indexation, crawlability, and, of course, the rankings of your web pages.
Also, consider the title tags, metadata, XML sitemaps, HTTP response header, and 301 redirects. Note that analytics, backlinks, social media approaches, keyword research, etc., are not a part of technical SEO.
Top General Technical SEO Issues and How to Resolve Them
Technical SEO requires regular maintenance, as problems with these aspects can degrade your online success and visibility. The following are some common issues that many overlook. Read on to get a grasp on them and learn how to resolve them with ease.
1. Poor Website Speed
Do you ever click on a link to a website, but it loads at a painfully slow space? You likely moved on to another website that does not make you wait more than a few seconds. Therefore, slow-loading pages are often a big reason several users abandon a website.
Most users prefer a website to load at lightning speed, at least within three seconds. Users may get frustrated and click away if your website faces page loading issues. Hence, the pace of your web pages greatly influences the user experience and is a crucial factor for Google’s algorithm.
Solutions like Google PageSpeed Insights let you determine if your website faces performance issues. Ensure checking page speed for desktop and mobile devices for the best results. If you notice slow loading problems with your website, you can fix them by optimizing or compressing the images and media, enhancing response time, improving browser caching, and minifying JavaScript.
You can also connect with a web developer who will ensure your website gets the optimum solution and fixes all issues that slow down your website’s speed.
2. Lousy Mobile Experience
The times when users hop onto their desktops to surf the internet or buy products online are bygones. In the modern era, most of the user traffic to your website amounts to mobile users, while a limited number of people use their personal computers or laptops.
And you may look forward to a further increase in mobile users eventually. Hence, website pages optimized for mobile devices are crucial for delivering an impressive user experience. Additionally, Google also favors mobile-first procedures when crawling and indexing websites.
A great way to go for a mobile-friendly website is to choose Elementor WordPress Themes. They will give you the power to create amazing websites with ease.
You must check your website for multiple device experiences and that it performs well on every screen. Look for usability errors on Google Search Console to see any issues and correct them instantly before your site rankings drop.
3. Incorrect Website Indexation
Is your website visible in search results when you Google your brand name? If the results are unfavorable, you might have an issue with your site indexation. When Google doesn’t index your website pages, the reason can be that they don’t exist for the search engine. As a result, finding them in the search results won’t be possible.
To check if Google is indexing your website correctly, enter “site:yoursitename.com” in the search bar to find the indexed pages. For no indexation results for your website, you must add the URL to Google. If the results show additional pages, you must check for hacking spam. You may also check whether Google indexed your site’s old version rather than the updated version.
You must conduct your indexed content audit to compare with the desirable pages for a limited number of results. You may look at the Webmaster Guidelines to check why your content is not ranking.
4. Lack of HTTPS Security
Google aims to deliver the best and most exact results to its users. Websites with improper or inadequate user experience stand no chance in Google rankings. And it would never suggest users click on a website that could threaten user security.
Considering this, Google will believe your website to be a grave threat to its users if it lacks proper HTTPS security. Visitors who click on your website link will feel discouraged when a “not secure” notice welcomes them instead of your website’s content.
It will create a wrong impression of your website and will work against your website’s SERP rankings. If your website lacks this protocol, buying a correct SSL certificate can fix this issue. Its completion will ensure your URL accompanies the image of a lock next to it.
5. Duplicate Content
You may not know this, but countless websites suffer from the issue of duplicate content. This is especially true for websites that use automated systems for content management. Sometimes, you will find similar content or items showcased on more than one page. Additionally, the duplicate component follows from the URL problems or when the same content appears twice.
Duplicate content can be a technical SEO issue because search engines can crawl and assess your websites for a limited time. Identical website content can create confusion and hinder the chances of indexing other content. You can fix this issue by checking similar content with consistent audits.
Conclusion
As essential as your general SEO is for ranking higher on search engine result pages, technical SEO also influences your ranking significantly. However, website owners often neglect the potential issues with the latter. If you encounter any of the above technical SEO issues, you can now resolve them and enhance your SEO strategies.